Haier in Bangladesh

Haier Bangladesh Ltd is a joint venture operation between Haier Group China and Hayes(Bangladesh) Ltd, starting its commercial activities in 2001. The Bangladesh launch started with innovative products uniquely designed keeping in mind the day to day needs of the customer, ‘products that makes your today better than yesterday’, and hence our motto is “Inspired Living”. Haier is already one of the largest and best-known Home Appliances brand all over the world.

Haier is the first progressive industry in Bangladesh who has created a revolutionary change for Split Air Conditioner market. There are up to 23 models of room Air Conditioner in 7 series . Haier already been launched Inverter AC with Heating & Cooling and Wi-Fi technology first time in Bangladesh.

In Bangladesh Haier launched BMR (Bottom Mounted Refrigeration) technology for the first time, and its convenience & utility has been very widely accepted. Haier Bangladesh Ltd followed this by introducing the newly patented technology of Double Drive in Haier Washing Machines that applies force from two different directions in order to generate turbulence to remove the dirt from the fabric, a new technology acclaimed to be ‘The Fourth Type of Washing Machines in the World’ to its credit.

Haier Group clocked revenue of about US Dollar 11 Billion in 2010 and growing steady. Haier Bangladesh aims to achieve a leadership position over the next 3-4 years in our home market, with a focus on the top 3 brands in Refrigerator, Air-Conditioner, and Washing Machine categories.

Haier Bangladesh operations already established a country-wide distribution network with over 350 dealers, & showrooms in convenient locations. These are backed by strong Service and after-sales-service teams of technical staff, many of whom are trained abroad. Haier products are available at all major retail outlets and in all Hayes&Haier showrooms. Customers can buy Haier products with major credit cards as well.

With commitment to the plan of expanding operations in Bangladesh, Haier had acquired a manufacturing facility in August/2001 at Gazipur near Dhaka. Sprawling over 4 acres of land, the plant has capability to manufacture & assemble Refrigerators, Washing Machines, and CTVs. To create a Research & Development facility for refrigerators in Bangladesh, Haier is upgrading the plant with new state-of-the-art equipments in a systematic way.